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The Foundation is recognized as a major resource on skin cancer for print and electronic media. Coverage of the Foundation and information about skin cancer has been generated on local and national news programs such as Good Morning America and the Today Show, on websites, in magazines from Vogue to US News and World Report, and in newspapers including The New York Times, USA Today and The Wall Street Journal. |
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For more information, please contact: |
| Erin Mulvey Stoeber - Director, Communications |
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Jamie Sylves - Communications Manager |
(212) 725-5176 ext. 106 (646)-327-3746 - cell |
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(212) 725-5176 ext. 120 (412) 818-0075 - cell |
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PROTECTING YOUR SKIN THIS SPRING BREAK
Breakthrough study strengthens link between melanoma and ultraviolet (UV) radiation.
New York, NY (March 8, 2009) – According to a new study of melanoma’s genetic makeup, the vast majority of mutations found in melanoma, the deadliest form of skin cancer, are caused by ultraviolet (UV) radiation. Since mutations can increase the risk of cancer, and since UV radiation is emitted by both the sun and tanning beds, it’s very important for students to be extra vigilant while on spring break.
“The incidence of melanoma continues to rise significantly, which is why it’s more important than ever to take the necessary precautions when heading outdoors, especially if you’re planning a beach vacation,” says Perry Robins, MD, President of The Skin Cancer Foundation. “We want spring breakers to enjoy their time away from studying, but we urge them to do so safely.”
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An idea whose time has come. The Foundation learned from a focus group of beauty editors that radiant skin is the new beauty ideal, and this was the inspiration for our campaign. Tanning is undesirable — it's not fashionable, or healthy, and is obsolete as a lifestyle. Natural, glowing, healthy skin is the look that everyone wants. After obtaining these valuable insights, The Skin Cancer Foundation coined the phrase Go With Your Own Glow. A series of color print ads initiated a fresh approach to the anti-tanning message and appealed to people to stop tanning. Learn more about our Go With Your Own Glow campaign. |
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